Privacy Policy

1. Information we collect

Information you give us

• Guide downloads. When you request a guide from the Resources page, we ask for your name and email address and record which guide you requested.
• Free tools. Before the PDF-to-Excel converter runs, we ask for your first name, last name, company, and email address, along with your consent to this policy and an optional marketing opt-in.
• Intro calls and email. If you book a call or write to us, we receive whatever you choose to share, including your name, email address, and details about your transaction.

Information collected automatically

• Campaign parameters. If you arrive from an ad or a tagged link, the Site stores the campaign parameters in the address (such as utm_source, utm_medium, utm_campaign, and gclid) in a first-party cookie so we can attribute a later form submission to that campaign.
• Analytics. The Site loads Google Tag Manager, which we use to run Google Analytics and Google Ads conversion tracking. These tools collect device and browser information, pages viewed, approximate location, and interaction events, and they set their own cookies. Google's use of that data is described in Google's privacy policy.
• Server logs. Our hosting provider records standard request data such as IP address, browser type, and the pages requested.

Files you use with the free tools

The PDF-to-Excel converter processes files in your browser. The files you select and the spreadsheets it produces stay on your device and are not sent to Provafi or any third party.

2. How we use information

• To deliver the guide or tool you requested.
• To respond to your questions and schedule intro calls.
• To follow up about Provafi's services. If you gave marketing consent, we may send occasional emails about Quality of Earnings topics and Provafi offerings. You can opt out at any time using the link in any email or by writing to us.
• To understand which content and campaigns bring people to the Site, and to measure advertising results.
• To keep the Site secure and to comply with legal obligations.

We do not sell personal information and do not share it with third parties for their own marketing.

3. Where information is stored and who can see it

• Google Workspace. Form submissions are written to a Google Sheet in Provafi's Google Workspace account, and email correspondence lives in Gmail. Google acts as our processor under its Workspace terms.
• Google Tag Manager, Analytics, and Ads. Analytics and conversion data are held by Google under its own policies.
• Vercel. The Site is hosted on Vercel, which processes request data to serve pages and maintains server logs.
• Google Calendar. Intro calls are booked through a Google Calendar appointment page.

Only Provafi staff who need it to respond to you or run the Site have access to form submissions. We may disclose information if required by law or to protect Provafi's rights.

4. Cookies

The Site uses a first-party cookie to remember campaign parameters, browser storage to remember that you have already unlocked a guide or tool so we do not ask for your details twice, and Google's cookies for analytics and advertising. You can clear or block cookies in your browser settings. Blocking cookies may mean a guide download asks for your details again.

5. Retention

We keep form submissions and correspondence for as long as they are useful for following up and for our business records, and we delete or anonymize them when they are no longer needed or when you ask us to. Analytics data is retained according to the settings in our Google Analytics account.

6. Your choices and rights

• You can ask us what personal information we hold about you, ask us to correct it, or ask us to delete it. Email support@provafi.com and we will respond within 30 days.
• You can opt out of marketing emails at any time.
• You can opt out of Google Analytics with the browser add-on and manage ad personalization in your Google account.

Residents of states with consumer privacy laws, including California, may have additional rights, including the right to know, delete, and correct personal information and the right not to be discriminated against for exercising those rights. We honor those requests through the same contact address.

7. Children

The Site is intended for business use and is not directed at children under 16. We do not knowingly collect information from them.

8. Security

The Site is served over HTTPS, form submissions are stored in access-controlled accounts, and we limit who can see them. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Changes

We may update this policy as the Site changes. The date at the top shows the latest revision. Material changes will be noted on this page.

10. Contact

Privacy questions and requests: support@provafi.com